If we see from the earlier days the advertisments by the government of india which were specially for the public awareness which is normally to save our society,our environment and our citizens which were and still are on radios as we know radio has got largest route of communication all over the country specially the ALL INDIAN RADIO Channel which mostly has this kind of advertisment in their ads and also have special programmes on public awareness then the recent most wellknown the television is another than radio and then the next preference is given to newspaper and posters. Today i am going to discuss how and in what way all this advertisments helped our society
In the early 70s when the government of india took the project on awareness on education specially if you remember purab ses surya ugag ugag jage har disah disah jaga jag sara in this advertisment the young raju who is now grown up as per shown there showing the importance of education to our new generation was first time shown by education ministry which became so famous is still sometimes shown in doordarshan channels this advertisment those days was something first time and this brought an apportunity to change the mind of people and also made them aware how much important it is to give education to their childrens and belive me the percent of education level of our citizens today is double. The importance of polio drops in which government spends most of expense on advertisment in the best way they way having its polio camps at many places and its affective advertisment helped to fight against it and to save each and every life agaisnt it next most important advertisment on public awareness was on family planning as we all know from the 1921 the population of our country always went on increasing the various advertisments were made on family plannings like hum do, hamare do , useing condems and various ads and on sex education, explore of free and how much important it is for girls education and many more but this programmes like how much importance it is to make daughters and girsl educated and to fight against the child marriages,proper age to be mother and many more which were used from the 70s era the effects of them are being realised now, as per the recent census counted by the government of india even if our population grown reached in billions still the way how population used to grow in this past 30 yrs is different now and yes equal grown of girls population, the number of girls education grown reached more than ever and today every section, in every department of the country we have atlist 2 female out of 7 male. Today most of our indians are highly educated, have understood the western culture and its ascent and most of our lifestyle have changed than india which was before 20 years by now.
The other advertisment on awareness specially on AIDs which was done with the actress Shabana azmi who was with aids childrens made all realized that aids is not something which spreads and have also shown all of us that we should love and be with them to make them strong. The advertisment of ciggerates and smoking and then one has heart problems and death which used to take place in very high level is now under control there are people who are now better aware about sideeffects of smoking and the number of smokers is minimized than before which comes down. The production of ciggerate companies themself also promotes this ads adding this message that smoking is hazerdious to health on their own ciggerate box.
Recently while the time of Bird Flue which was in air was spreading so fast which went all over asia and unfortunately there where many in thousand who lost their life plus the death of chickens and birds is different during this time the special advertisment on bird flue on radio,Televion of using bird flue mass on their face,doing compulsary free medical checkups and keeping india close for many days that really worked i remember the time when it was kept closed there used to be hardly who were seen on streets everything was kept closed and all used to be at their homes and see we really succed to fight agaisnt it . There are many more other advertisments which government took which really showed its effect to us and have worked and this is only because of the affective way of advertisment which touched the heart of the people and gets flashed in their mind and in this i think we should thank our government of india who are responsible for this development and healthy society atlist in this public awareness advertisment world